In the dynamic landscape of software development, accurate estimation is the compass that guides projects toward success. The journey begins by dissecting the importance of estimation at different stages and unravelling the intricacies of estimating for products, projects, and services. I’ll guide you through the art of discerning whom you’re estimating for and why, offering a holistic approach to ensure precision in your estimation endeavours. My presentation delves into the heart of estimation, exploring the critical intersections of people, projects, and products. Drawing from my extensive background in start-ups, renowned local and multinational companies, and globally distributed teams, I’ll share practical insights on estimation techniques tailored to the unique demands of each context. With over 13 years of hands-on experience across diverse organizations and global teams, I’ve honed a deep understanding of the nuances involved in estimating for various stages of development. Join me in this exploration of Agile Estimation, where theory meets practice, and where the compass of accurate estimation points the way to project success. Together, we’ll empower your teams to navigate the challenges of estimation with confidence, fostering a culture of continuous development through the power of ‘Inspect & Adapt.’